From the very beginning Bluegame stands out for its daring and disruptive spirit. In 2004, its entry into yachting marked a turning point with unconventional and multipurpose boats that defied any categorization. This new concept was born from the vision of Luca Santella, who blended his passion for the sea, architecture expertise, and sailing background. A seasoned sailor, Luca competed globally, including at the 1988 and 1992 Olympics, before turning to yacht design. Recognizing the hull as the heart of seaworthiness, he teamed up with Lou Codega, a master naval architect renowned for hull design. Their collaboration led to exceptional stability and performance, with every line promising a safe voyage. Bluegame’s mission is clear: to craft yacht experiences that balance the owner’s needs with innovation, closeness to the sea, refined design, and authentic Italian style. Born from revolutionary minds, Bluegame targets a sophisticated, demanding niche of expert yachtsmen, called Bluegamers In 2018, Bluegame proudly became part of the Sanlorenzo Group, the iconic high-end brand renowned worldwide for its made-to-measure yachts and superyachts of superior craftsmanship and exclusive design. This milestone marked a radical shift in perspective, opening bold new horizons and extraordinary opportunities. Consistent with Sanlorenzo’s philosophy of growing by entering new segments while maintaining the scarcity of its niches. Highest quality standards. A sophisticated and highly demanding niche of ultra-rich customers. Unconventional concept. Bluegame is not just a brand.
It’s a bold declaration of independence—born to break the rules and redraw the boundaries of yachting. Yachts that embody the brand’s DNA: BG42, BG54, BG64, BG74. A crescendo of bold, owner-centric approach: BGX63, BGX73, BGX83. The firstborn of a new concept, far away from anything else: BGM75. Pushing performance and sustainability to unprecedented levels: BGF45. Bluegame’s entry into the multihull sector marked a pivotal step forward for the brand and for yachting itself. More than just a new range, the BGM – with the firstborn BGM75 – introduces an entirely new market segment, boldly redefining traditional boundaries with a visionary, forward-thinking approach.
Born from the sea
The Origin
Charting New Routes
The Change of Paradigm
Since then, Bluegame has evolved by following Sanlorenzo’s visionary path while staying true to its own disruptive DNA. The brand has developed an ambitious growth strategy, expanding beyond the original BG models to include new, distinctive ranges. A strategic move fully aligned with Sanlorenzo’s philosophy: expanding into new segments without losing the uniqueness of a niche positioning.
True luxury lies in exclusivity, rarity, and bespoke experiences. This philosophy is embodied in a production strategy that deliberately limits the number of units per model, favoring the introduction of new designs across each range. Such an approach enables deeper investment in every yacht, guaranteeing exceptional craftsmanship, cutting-edge customization, and outstanding value—meticulously crafted to meet the expectations of a discerning, knowledgeable, and sophisticated clientele.
In the footsteps of Sanlorenzo, with a unique DNA
Exclusivity.
Scarcity.
Sophistication.
Unexpected degree of customisation.
Unexplored design.
Unmistakable.
Owner centric approach.
Unconventional by instinct. Visionary by choice.
Every Bluegame is the result of free thinking and fearless design. A product that doesn’t follow trends, but sets them. A presence that stands apart at sea—not just in shape, but in spirit.
We chose not to follow the map—but to chart a new course.
That’s why our yachts don’t resemble anything you’ve seen before. They are bold, essential, sophisticated. Instantly recognisable. Built for those who live the sea with a free mind and an open soul.
We placed the owner at the center, not the market. The vision, not the convention.
Sustainability, efficiency, and technology aren’t buzzwords for us. They’re the foundations of every design choice.
For Bluegame, beauty must be purposeful.
We don’t just build boats. We build a new way of experiencing the sea.
Bluegame is for those who dare. For those who won’t settle. For those who never ask “why?”—but always ask “why not?”
The Bluefamily grows bold and disruptive.
2018
BG: The range of the new beginnings
2019
BGX: The sea crossover
2023
BGM: A new parallel segment
2025
BGF: Multihulls with foiling technology
Towards New Horizons
The Future
With the BGH, Bluegame took its commitment to sustainable innovation to the next level: a visionary hydrogen-powered chase boat that flew at 50 knots with zero emissions at the 37th America’s Cup alongside American Magic and Orient Express.
Building on this momentum, Bluegame pushed further with the BGF range, the next evolution that integrates many of the cutting-edge technologies pioneered on the BGH, while expanding the brand’s multihull portfolio with a strong focus on versatility, innovation, design, and Italian excellence. Innovation doesn’t stop at multihulls – Bluegame continues to strengthen its entire fleet. The launch of the new BGX83 marks the ultimate expression of Bluegame’s owner-centric approach and the latest evolution of the revolutionary BGX philosophy. The introduction of the BG64 completes the BG family, closing the gap between the BG54 and the BG74. Now there’s a Bluegame for every Bluegamers.
