“Bluegame, a Brand that stands out for its courageous and independent spirit, dared to propose a boat free of any category, an unconventional, multipurpose boat. A new concept targeting a sophisticated and highly demanding niche of expert yachtmen. Exclusivity, uniqueness, unmistakable design, maximum quality, unexpected degrees of customisation are the founding values that in 2018 legitimised Bluegame to proudly become part of Sanlorenzo. Sanlorenzo has given Bluegame a tremendous booster and today the company is tasked to develop an ambitious business plan, growing through the addition of new ranges, on top of the historical BG models, perfectly consistent with the Sanlorenzo’s approach to grow by entering new segments while maintaining the scarcity of its niches. The horizons have broadened far beyond the imaginable, new pages will be written and we are just at the beginning”.